Privacy Policy

This Privacy Policy ("Policy") outlines how PLAYALUXE, LLC ("we," "us," or "our") collects, uses, protects, and shares personal information obtained from users ("you" or "your") of our online store. This Policy applies to all users accessing our website, mobile application, or any other online platform operated by PLAYALUXE, LLC (collectively referred to as the "Services").

1.INFORMATION WE COLLECT

We collect various types of personal information from you when you use our Services, including but not limited to:

1.1. Personal Information:

• Contact Information: Name, email address, phone number, and shipping address.
• Payment Information: Credit card details, billing address, and other payment details.
• Account Information: Username, password, and other account credentials.
• Social Media Information: If you choose to connect your social media accounts with our Services, we may collect certain information from those accounts.

1.2. Non-Personal Information: We may collect non-personal information about your interactions with our Services, including but not limited to IP addresses, browser type, device information, and website usage data. This information is collected using various technologies such as cookies, web beacons, and server logs.

2. USE OF INFORMATION

We use the collected information for the following purposes:

2.1. Providing Services: To process and fulfill your orders, communicate with you about your purchases, and deliver a personalized shopping experience. 2.2. Customer Support: To respond to your inquiries, requests, or provide assistance related to our Services. 2.3. Marketing and Promotions: To send you promotional offers, newsletters, and updates about our products, subject to your preferences and applicable laws. 2.4. Improving Services: To analyze user trends, preferences, and behavior to enhance our Services, website functionality, and user experience. 2.5. Legal Compliance: To comply with applicable laws, regulations, and legal obligations. 2.6. Protecting Rights: To protect our rights, safety, and property, as well as the rights, safety, and property of our users and third parties.

3. INFORMATION SHARING AND DISCLOSURE

We may share your personal information in the following circumstances:

3.1. Service Providers: We may disclose your information to trusted third-party service providers who assist us in operating our business, providing the Services, or conducting business-related activities on our behalf (e.g., payment processors, shipping partners). 3.2. Legal Obligations: We may disclose your information when required by law, court order, or government request, or to protect our legal rights, enforce our policies, or respond to claims that any content violates the rights of others. 3.3. Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. 3.4. Aggregated or De-Identified Data: We may share aggregated or de-identified information that does not directly identify you with third parties for various purposes, including marketing and analytics.

4. YOUR RIGHTS AND CHOICES

4.1. Access and Update: You can access and update your personal information by logging into your account or contacting us directly. 4.2. Marketing Communications: You can opt-out of receiving marketing communications from us by following the instructions provided in those communications or by contacting us directly. Please note that even if you opt-out, we may still send you non-promotional communications. 4.3. Cookies and Tracking Technologies: You can modify your browser settings to manage or disable cookies and other tracking technologies. However, please note that some features of our Services may not function properly if cookies are disabled.

5. CHILDREN'S PRIVACY

Protecting the privacy of children is important to us. Our Services are not intended for individuals under the age of 16 ("Children"). We do not knowingly collect or solicit personal information from Children. If you believe that we may have collected personal information from a Child, please contact us immediately, and we will take appropriate steps to remove such information from our records.

6. STATE-SPECIFIC PRIVACY LAWS

In addition to this Policy, the following state-specific privacy laws apply:

6.1. California:

The California Consumer Privacy Act (CCPA) grants California residents certain rights and imposes obligations on businesses that collect personal information from California residents. For more information about your rights under the CCPA and how to exercise them, please refer to our separate "California Privacy Notice."

6.2. Virginia:

The Virginia Consumer Data Protection Act (VCDPA) grants Virginia residents certain rights and imposes obligations on businesses that collect personal information from Virginia residents. For more information about your rights under the VCDPA and how to exercise them, please refer to our separate "Virginia Privacy Notice."

6.3. Connecticut, Colorado, and Utah:

These states have enacted specific laws relating to data breach notification. If a data breach affecting your personal information occurs, we will comply with the applicable state laws and notify you as required.

7. SECURITY MEASURES

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no data transmission or storage method can be guaranteed to be 100% secure. Therefore, we cannot guarantee the absolute security of your information.

8. CHANGES TO THIS POLICY

We may update this Policy from time to time. The updated Policy will be posted on our website, and the "Effective Date" at the top of the Policy will indicate the latest revision. Please review this Policy periodically to stay informed about our information practices.

9. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the following details:

PLAYALUXE LLC

Email: shop@playaluxe.com

By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

Effective Date: 9/1/2023