ABOUT PLAYALUXE
PLAYALUXE is a direct-to-consumer swimwear brand redefining the idea of elevated swim essentials. Designed for style-conscious consumers, our collections feature bold prints, timeless neutrals, and modern silhouettes crafted from premium, eco-friendly fabrics. Every design merges fashion-forward style with function and versatility — from sculpting bikini sets to tailored men’s cabana shirts and swim trunks.
Sustainability is at the core of what we do. Every piece is ethically produced using certified recycled fabrics, plastic-free trims, and low-impact production methods. A portion of every sale supports global ocean cleanup and conservation initiatives, making every purchase a step toward a cleaner planet.
FOLLOW ALONG
Get inspired for your next getaway. Follow @PLAYALUXE on Instagram for styling ideas, new arrivals, and a closer look behind the brand.
