PLAYALUXE SUMMER POP-UP: Brooklyn, NY July 12-13, 2025
Join Us at FAD Market in July
Mark your calendars: PLAYALUXE is coming to Brooklyn! We're thrilled to announce our upcoming appearance at FAD Market on July 12 & 13, 2025, held at the iconic Empire Stores in DUMBO. This two-day event is your chance to experience PLAYALUXE in real life and shop our best-selling swimwear styles, exclusive sales, and limited-edition looks in person.
FAD Market is a curated fashion, art, and design pop-up that brings together emerging designers and small businesses under one roof. Known for its modern take on the traditional makers' market, FAD stands for Fashion, Art, and Design — and we’re proud to be part of this season’s highly anticipated summer lineup. With its reputation for spotlighting independent, design-forward brands, FAD Market is the perfect match for PLAYALUXE's bold, fashion-first approach to sustainable swimwear.
Shop PLAYALUXE in DUMBO
Set against the stunning backdrop of the Brooklyn Bridge and Manhattan skyline, Empire Stores is one of the most vibrant waterfront destinations in NYC. This historic warehouse complex is home to beloved restaurants, shops, and cultural institutions — including Time Out Market New York. Its central location and stylish industrial charm make it the ideal venue to celebrate summer and discover PLAYALUXE in person.
Experience PLAYALUXE This July
We’re bringing the ultimate summer lineup to life at FAD Market, and you’re invited to experience PLAYALUXE in person. Stop by to shop a curated mix of women’s and men’s swimwear, plus limited edition pieces and exclusive weekend-only offers. From bold bikinis and sleek one-pieces to best-selling men’s cabana sets and swim trunks, you’ll be able to see, feel, and shop our signature eco-friendly styles up close.
It’s the perfect opportunity to get your favorite looks before they sell out — and maybe discover a new favorite in person.
PLAYALUXE will be showcasing our full lineup of women’s and men’s sustainable swimwear, including:
- Our newest bikini sets and one-piece swimsuits from the The Summer Edit
- Best selling men's cabana sets and swim trunks
- Fashion-forward cover-ups, mini dresses, and resort-ready separates
- Exclusive market-only discounts and early access to upcoming styles
Standout Styles to Shop
Whether you're headed to the beach, the pool, or a rooftop hangout, these PLAYALUXE best sellers are made to turn heads. Shop our most-loved styles below — available now online and at the market – while they last.
Women's Best Sellers
Men's Best Sellers
About PLAYALUXE
PLAYALUXE is a sustainable swimwear brand for women and men, known for elevated, fashion-forward pieces and a conscious approach to design. All styles are crafted using premium recycled fabrics, plastic-free metal trims, and responsible production practices. A portion of every sale supports environmental initiatives, including ocean plastic removal and conservation efforts.
PLAYALUXE is independently owned, female-founded and operated and based in Greenwich, Connecticut. All products are shipped directly from our Greenwich warehouse, with worldwide delivery available.
Our collections are sold online at PLAYALUXE.COM, online at Wolf & Badger, and at select retail boutiques across the U.S.
About FAD Market
FAD Market is a pop-up marketplace that supports the local creative community by providing a platform for independent designers and small businesses to showcase their work. Since 2016, FAD has hosted seasonal events across Brooklyn, welcoming thousands of shoppers to discover innovative fashion, home goods, jewelry, beauty, and more. Each event features a unique mix of vendors and locations, curated for the modern consumer looking for independent brands with a story.
Event Details
- Dates: Saturday & Sunday, July 12-13, 2025
- Time: 11 AM to 6 PM
- Location: Empire Stores, 55 Water Street, DUMBO, Brooklyn, NY
- Admission: Free & open to the public
Where to Find Us
PLAYALUXE will be popping up at Empire Stores in DUMBO, Brooklyn as part of the FAD Market on July 12–13, 2025 . Located along the waterfront in one of Brooklyn’s most iconic neighborhoods, Empire Stores is easily accessible by subway, ferry, or foot.
Don't Miss Out
This is your chance to shop PLAYALUXE live and meet the brand in person. Come try on our latest styles, score exclusive in-person deals, and connect with a community that lives for bold summer fashion and effortless style.
Stay tuned on Instagram @playaluxe for sneak peeks, market highlights, and more details leading up to the event.
We can’t wait to meet you there!
