PLAYALUXE Redefines Sustainable Luxury Swimwear
A New Era of Sustainable Luxury Swimwear
Greenwich, Connecticut — PLAYALUXE, the direct-to-consumer brand founded by designer Heather Lovallo, is redefining what it means to wear sustainable luxury swimwear. Blending bold design, precise fit, and ethical craftsmanship, PLAYALUXE offers a modern approach to eco-friendly swim and beachwear for women and men.
Consciously Crafted Design
Each collection features sculpting bikinis, ruched one-pieces, flattering cover-ups, and tailored men’s cabana sets—designed to merge fashion-forward style with exceptional comfort. Every piece is made from GRS-certified recycled fabrics, crafted from post-consumer and ocean-bound plastic waste, and finished with OEKO-TEX® certified nickel-free and lead-free metal trims for durability and safety.
Sustainability with Substance
PLAYALUXE’s environmental mission extends beyond materials. Through an ongoing partnership with CleanHub, the brand directly supports ocean plastic removal and global conservation initiatives. Packaging, hang tags, and shipping materials are made from FSC-certified recycled and recyclable materials, ensuring a fully eco-conscious experience from design to delivery.
The Future of Eco-Luxury
PLAYALUXE bridges the gap between high-end design and responsible production. With an expanding international presence through select partners such as Wolf & Badger, the brand continues to set the standard for eco friendly luxury—proving that sustainability and style can coexist beautifully.
About PLAYALUXE
PLAYALUXE is a Greenwich, Connecticut–based swimwear brand redefining the idea of elevated, eco-friendly essentials for women and men. Each collection combines bold prints, sculpting silhouettes, and timeless design, crafted from GRS-certified recycled fabrics and finished with OEKO-TEX® certified nickel-free metal trims. Every piece is ethically produced in small batches using low-impact methods, merging luxury craftsmanship with a modern, eco-conscious edge. Through its partnership with CleanHub, PLAYALUXE supports global ocean cleanup and conservation initiatives—proving that sustainability and style can coexist beautifully.
Explore the full collection of men's and women's swimwear at PLAYALUXE.
