Swimwear Pop-Up NYC: PLAYALUXE at Artists & Fleas Williamsburg This August

Join us for a weekend of curated swimwear, exclusive specials, and in-person styling at Artists & Fleas Williamsburg.

After an incredible response to our first in-person appearance at the FAD Market in Dumbo, PLAYALUXE is returning to Brooklyn, this time at one of the borough’s most iconic shopping destinations: Artists & Fleas Williamsburg. Join us August 9-10 from 11 AM to 7 PM at Artists & Fleas Williamsburg, 70 N. 7th Street, Brooklyn, NY 11249.

It's your chance to shop our best-selling swimwear and cabana sets in person, and enjoy exclusive pop-up specials not available online.

Why Artists & Fleas Williamsburg is the Perfect Venue for PLAYALUXE Swimwear

Located just off Bedford Avenue in the heart of Williamsburg, Artists & Fleas Brooklyn is far more than a market. It’s a curated, indoor shopping destination for fashion-forward, sustainability-conscious shoppers looking to discover new brands.

Known for:

A rotating lineup of local and global independent brands
A well-designed loft-style space with boutique-style pop-ups
Loyal weekend shoppers looking for elevated fashion, art, and accessories
Surrounded by cafes, vintage shops, and restaurants

For PLAYALUXE, this venue is a perfect fit. Our swimwear pop-up boutique sits alongside other creators and designers who value community and creative self-expression, and it's a chance for our NYC based customers to discover us outside the digital world.

What You'll Find at the PLAYALUXE Swimwear Pop-Up

We're bringing a hand-selected mix of summer's most-loved swimwear styles, including:

Women's Swimwear: Our sculpting deep V one pieces, ruched bikinis, strapless bandeaus, and our iconic animal prints.
Men's Cabana Sets: Our best-selling matching shirt and swim trunk sets in bold prints and modern solids, featuring compression liners and an elevated fit.
Core Staples & Limited Drops: Including black bikinis, snake print styles, and curated exclusives.
Size-Inclusive Fits: With sizes from XS to 4X across a selection of both men's and women's styles.

We'll also be offering exclusive specials during the weekend and surprise day-of deals you won't find online.

NYC Shoppers Are Loving In-Person Swimwear Shopping

There’s a reason we’re expanding our swimwear pop-up program: the feedback from customers at FAD Market was clear. They loved the ability to see, touch, and try on our pieces in person.

For many, it was the first time they could feel the sculpting stretch of our fabrics, try multiple sizes, and get real-time feedback from our founder and team on styling and fit.

Here’s what you can expect from our swimwear pop-up at Artists & Fleas:

A personalized swimwear shopping experience.
Expert sizing advice and styling suggestions from the team.
The opportunity to leave with your perfect piece in hand, ready to hit the beach or head to the pool in style.
Exclusive styles and pricing available only at the pop-up.

Our D2C Swimwear Brand, Your In-Person Swimwear Shopping Experience

PLAYALUXE is a direct-to-consumer swimwear brand based in Greenwich, Connecticut. We offer worldwide shipping and are available exclusively through our website and select retail partners, including Wolf & Badger and Kona Kinis.

Our curated swimwear pop-up events are an exciting way for new and returning customers to experience the brand in person. You’ll have the opportunity to try on our pieces, feel the quality of the fabric, and get personalized fit and styling advice from our team.

It’s no surprise so many of our customers say PLAYALUXE is the best swimwear they’ve ever owned — and we’d love to help you find your perfect piece, too.

Looking for Swimwear in NYC? You Just Found It.

If you’re searching for swimwear shopping in Brooklyn or looking for cabana sets in NYC, PLAYALUXE will be there with the curated swimwear edit you need. Now is your chance to see why our pieces don’t just look good online – they’re even better in person.

From Soho to Williamsburg, NYC is full of fashion. But when it comes to swimwear pop-up events with a refined, boutique feel, PLAYALUXE stands out. Our in-person weekends bring together premium fit, modern design, and expert help, all in one elevated shopping experience. Join us in Brooklyn and discover the swimwear brand that’s redefining summer style, one pop-up at a time.

We’ll see you soon at Artists & Fleas Williamsburg.